Reports to: Director of Marketing & Digital Sales
FLSA Category: Non-Exempt/Hourly
Average Hours per Week: 40
The Marketing Manager is responsible for developing and overseeing overall marketing strategy and executing marketing campaigns for all programs and activities of The Seattle School. The manager is responsible for increasing interest in enrollment for the School’s Masters degrees, which requires close collaboration with Enrollment and Academics departments to offer compelling programs with clear positioning. A clear understanding of the target customers’ profile and developing effective marketing campaigns to reach those audiences is a key factor in the Manager’s success. In collaboration with the Sales & Marketing team, the Marketing Manager will develop publishing calendars, social media campaigns, and marketing copy for various channels across The Seattle School’s platforms and brands and centers. This position’s focus is to showcase what makes our institution distinct; positioning us as thought leaders in the realm of theology, psychology, and culture; expanding our reach and impact by increasing accessibility to our content on all channels. This position will oversee and manage marketing and communication specialists that develop marketing and communication campaigns for the School’s centers and internal clients.
The Marketing Manager is responsible for:
Develop Marketing Strategy
- Conducting market research and analyzing competitor and industry trends to identify current and potential target market segments for the Seattle School degree and non-degree programs.
- Actively convey market feedback in collaboration with the Enrollment and Academics departments to refine product offerings and their value positioning.
- Develop comprehensive multi-channel marketing campaign strategies to meet project goals and KPI’s
- Analyze data, measure success, and report on strategic marketing efforts.
- Assist the Director of Sales & Marketing in (and direct the Marketing & Communications team to) actualizing the developing institutional priorities and strategies and ensure success of all marketing activities and goals.
Execute Marketing Strategy
- Utilize different writing styles, voices, and tones and craft content targeted at varied audiences and channels.
- Review, approve, and create copy for websites, blogs, emails, social media, and various other collateral.
- Collaborate on multimedia content and projects with the Creative Manager and creative services team and contribute to the generation of ideas, strategic timing, and content for podcasts and videos.
- Collaborate with the Creative Manager and internal and external stakeholders to sync marketing and creative strategies for all offerings, campaigns, initiatives, and events that meet brand standards and project goals.
- Listen and respond to interactions with The Seattle School and ongoing conversations in its areas of interest on all digital and social platforms.
- Support increase of conversions and generating brand momentum by increasing content reach and engagement with The Seattle School on digital platforms.
- Assuring that all work meets goals and deadlines while maintaining brand standards.
Knowledge, Skills & Abilities
- Bachelor’s degree, with 5+ years of work experience in marketing, communications, or sales.
- Ability to authentically communicate the mission, vision, and ethos of The Seattle School to all audiences.
- Strong experience with email marketing systems (e.g. MailChimp, Marketing Cloud, etc) and HTML and CSS for email a plus.
- Knowledge of social media platforms (Facebook, Instagram, Twitter, YouTube) and associated media requirements and best practices.
- Excellent organizational, project management, and multitasking skills and a strong attention to detail.
- Leadership and administrative experience, with the ability to manage others utilizing professional management techniques.
- Possess the ability to develop talent, build a thriving team, and foster collaboration across departments
- Ability to work creatively, collaboratively, and effectively in a cross functional team.
- Actively work to develop and improve knowledge, skills, and abilities needed to become a more effective member of The Seattle School community.
Compensation & Benefits
The Seattle School of Theology & Psychology provides a competitive total compensation package (salary, benefits, time off and more), aligned with the Seattle nonprofit market. The pay range for this position is $60,000 – $70,000 annually ($28.85 – $33.65 per hour). For this full-time position we offer generous paid time off, retirement benefits, a bus pass subsidy, tuition assistance benefits, medical, dental, life, and long-term disability insurance and a Health Savings Account. We also offer a flexible, supportive environment with colleagues committed to a common mission. Hours and schedule are negotiable, and can be done in a combination of remote and on campus hours.
To apply please submit your resume, cover letter and completed Employment Application (Statement of Faith included) to firstname.lastname@example.org. The posting will remain open until filled, but preference will be given to applications received by Monday, May 15, 2023.
About the Employer
Established in 1997, The Seattle School of Theology & Psychology resides in the heart of the Belltown neighborhood of Seattle, Washington. The Seattle School offers three interdisciplinary graduate programs: M.A. in Counseling Psychology, Master of Divinity, and M.A. in Theology & Culture. Focused on a transformational education through deep relationality, the school is committed to train people to be competent in the study of text, soul, and culture in order to serve God and neighbor through transforming relationships. Employees at The Seattle School strive to hold the capacity to see relationally and to see each other beyond social categories, allowing room for the complexity and nuance that is asked of us to live as the global body of Christ.
Federal employment non-discrimination rules preserve the freedom of faith-based organizations to hire according to faith. State and local employment civil rights laws include a similar exemption for faith-based organizations such as The Seattle School of Theology & Psychology.