Director of Sales & Marketing
Reports to: Executive Vice President of Finance & Administration
Department: Sales & Marketing
FLSA Category: Exempt
Average Hours per Week: 40
The Seattle School of Theology & Psychology is a Christian graduate school and seminary seeking a strategic sales and marketing leader to steward our brand, lead our creative team, and further the impact of our mission as we work to train healers and rebuilders to bring the hope of transformation to our communities, our churches, and beyond.
The Director of Sales & Marketing leads all sales and marketing activities and campaigns with the end goal of increasing revenues for The Seattle School, which houses our graduate school, 2 learning centers and 2 journals. Responsibilities include building a long-term and short/mid-term sales and marketing strategy by clearly understanding the industry, competition, and the positioning of The Seattle School. Successful execution of strategy will include sales channel development, partnership development, high quality marketing campaign execution based on keen understanding of data, and generating high quality marketing content while upholding brand cohesion and improving brand positioning. The Director is a key leadership role requiring strong collaboration skills with internal clients and external stakeholders.
The Director is responsible to:
- Lead day-to-day functions of the Marketing & Communications team, ensuring: brand cohesion, integrity across platforms and channels, and data-driven strategy design and execution.
- Manage projects, workflow processes, steward practices, develop policies, and communicate key responsibilities to team members and stakeholders.
- Review work, remove roadblocks, provide constructive/timely/clear direction and feedback, and career enrichment for all direct reports.
- Manage the department’s monthly financial reviews and annual budget process.
- Develop multi-channel sales and marketing strategies including partnership development
- Run sales campaigns and promotions for various programs, products, events, and online courses across multiple channels
- Assess digital engagement analytics (web traffic, behaviors, and conversions) and recommend changes to drive engagement and meet KPIs.
- Develop keen understanding of our target audience for all parts of our key programs
- Responsible for creation and distribution of multi-channel content marketing strategy backed by data measurement and analysis including print, web, email, social, podcasts, and blogs for The Seattle School and its Centers.
- Set strategy/vision to conceptualize, plan, and execute campaigns for sales, marketing, and communications initiatives including brand messaging development, media relations, collateral, social media, websites and digital communications and advertising.
- Collaborate with internal and external stakeholders to develop data-driven sales and marketing strategies and execution tactics for offerings, campaigns, initiatives, and events to meet goals and targets by converting interest into sales.
Brand Management and Communications
- Understand strengths and improvement needs of our key brands.
- Provide a final quality check of all marketing materials and communications to ensure consistency and cohesion of our brand.
- Ensure cross-functional messaging that enhances the brand reputation of not only the individual programs and Centers within the School, but as a whole, in alignment with The Seattle School’s overall brand
- Steward the School’s brand look, feel, and tone to ensure all creative lives up to the highest quality of The Seattle School’s brand standards.
- Model best practices for editorial content development, photographic selection, and storytelling that reflect the School’s communication goals and priorities.
- Lead the development and maintenance of brand standards and publication of style guides.
- Provide internal training in branding, marketing, and communication by educating, motivating, and providing feedback to staff and teams related to best practices.
Knowledge, Skills & Abilities
- Bachelor’s degree. A degree in Marketing, Business, Communications, English, Graphic Design, Journalism, or a related field of study is preferred
- 5+ years experience in sales, marketing, communications, or design
- Strong understanding of multi-brand development and multichannel marketing concepts
- Leadership and administrative experience, with the ability to manage others utilizing professional management techniques to develop talent, build a thriving team, and foster collaboration across departments
- Understanding of ROI-oriented marketing, including experience with mobile, email, and online analytic tools
- Ability to authentically communicate the mission, vision, and ethos of The Seattle School to all audiences
- Proficiency in Adobe Creative Suite, social media (Facebook, Twitter, Instagram, etc), WordPress, Google Apps
- Working knowledge of HTML, CSS, SEO, UI, and UX design
- In depth understanding of design, copy, and web best practices/guidelines
- Strong communications skills, including copywriting and editing.
- Discerning taste for photography, typography, and design
Compensation & Benefits
The Seattle School of Theology & Psychology provides a competitive total compensation package (salary, benefits, time off and more), aligned with the Seattle nonprofit market. The range for this position is $70,000 – $95,000 annually (DOE). For this full-time position we offer generous paid time off, retirement benefits, a bus pass subsidy, tuition assistance benefits, medical, dental, life, and long-term disability insurance and a Health Savings Account. We also offer a flexible, supportive environment with colleagues committed to a common mission. Hours and schedule are negotiable, and can be done in a combination of remote and on campus hours.
To apply, please submit your resume, cover letter, and completed Employment Application (Statement of Faith included) to firstname.lastname@example.org. The application will remain open until filled, with preference given to applications received by Monday, April 10th.
About the Employer
Established in 1997, The Seattle School of Theology & Psychology resides in the heart of the Belltown neighborhood of Seattle, Washington. The Seattle School offers three interdisciplinary graduate programs: M.A. in Counseling Psychology, Master of Divinity, and M.A. in Theology & Culture. Focused on a transformational education through deep relationality, the school is committed to train people to be competent in the study of text, soul, and culture in order to serve God and neighbor through transforming relationships. Employees at The Seattle School strive to hold the capacity to see relationally and to see each other beyond social categories, allowing room for the complexity and nuance that is asked of us to live as the global body of Christ.
Federal employment non-discrimination rules preserve the freedom of faith-based organizations to hire according to faith. State and local employment civil rights laws include a similar exemption for faith-based organizations such as The Seattle School of Theology & Psychology.